Aldi: Tuna
Brand
Date
Jan 2025
Description
Aldi showcases its CPG offering in this comedic spot titled Tuna, which highlights an absurd, large-scale domestic overflow. The project leans into a clean, cinematic aesthetic to capture the chaos of countless tuna cans cascading from a kitchen cabinet. The commercial, produced by Rabbit with agency support from BMF Sydney and post-production by Blackbird, blends live-action technique with precise VFX to achieve the visual gag. The setting relies on a mix of natural light and interior overhead illumination to maintain a consistent, warm tone throughout the scene.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
VFX / visual effects
Industries
Color
Camel
Pure White
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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