Aldi
Tuna
Brand
ProjectTuna
Date
Jan 2025
Description
Aldi presents 'Tuna,' a comedic commercial spot that captures an everyday domestic kitchen scene transformed by an unexpected, cascading volume of product. The film uses a blend of live-action technique and VFX to achieve its surreal, large-scale visual effect. Produced by Rabbit with agency creative from BMF Sydney, the project relies on clean cinematography and a warm interior palette. Blackbird managed the visual effects, grounding the absurd performance within a realistic home setting.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Camel
Pure White
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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