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Aldi: The Cart Swindle

Brand
Aldi
Date

Nov 2023

Description

Aldi’s campaign, The Cart Swindle, centers on the everyday experience of navigating supermarket logistics. The project documents the interaction between customers and shopping cart coin locks within a retail parking lot environment. Captured through live-action technique, the narrative moves from exterior sequences to the interior checkout process, highlighting the utility of the store's shopping mechanisms. Led by creative agency Leo Burnett Chicago with production support from Arts & Sciences, the piece utilizes cinematic lighting grades to contrast the practical nature of grocery shopping. Hootenanny handled post-production and VFX, with sound and music provided by Human.

Style

Horizontal, Commercial, Cinematic

Industries
Grocery
Color
Navy
Pure White
Background

Street

Context

TVC / TV Commercial

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