Logo

Aldi: Swindle Season

Brand
Aldi
Date

Nov 2023

Description

Aldi addresses rising grocery costs in its 'Swindle Season' campaign, a spot that pits the frustrations of inflated holiday pricing against the retailer's straightforward value proposition. The narrative moves from high-pressure supermarket aisles and complex membership requirements to the relief of affordable holiday staples. Developed with agency Leo Burnett Chicago and production company Arts & Sciences, the project employs a cinematic, live-action technique to capture the contrast between stressful shopping encounters and a clean, accessible store environment. The spot utilizes sharp pacing and a focused soundscape by Human to underline the shift in consumer experience.

Style

Horizontal, Cinematic, Clean

Industries
Grocery
Background

Retail Store

Context

TVC / TV Commercial

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by