Aldi brings seasonal warmth to the small screen with 'Love Is All Around,' a holiday advertising campaign. The commercial blends traditional animation with live-action technique to depict a festive winter scene, featuring an array of characters gathering in a snowy setting.
The project was developed by agency McCann Manchester, with production and VFX handled by Psyop. The commercial utilizes a cinematic aesthetic, defined by its warm lighting and nostalgic tone, to anchor the storytelling.