Aldi: Bottomless Bag
Brand
Date
Sep 2025
Description
Aldi presents 'Bottomless Bag', a commercial spot that leans into comedic timing to demonstrate the storage capacity of their reusable bags. Set within a brightly lit supermarket, the narrative features a customer emptying an seemingly infinite supply of groceries onto a checkout counter. The project was developed by BMF Australia, utilizing live-action techniques to build an authentic retail environment. Production was managed by Good Oil, with sound design by Rumble Studios, casting by Mullinars Casting, and post-production and VFX provided by ARC (Australia).
Style
Humorous, Horizontal, Commercial, Clean
Industries
Color
Off-White
Charcoal
Background
Retail Store
Context
TVC / TV Commercial
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