Alaïa
Alaïa Denim Debut Campaign
Brand
ProjectAlaïa Denim Debut Campaign
Date
Apr 2026
Description
Alaïa’s denim debut campaign features a high-key, minimalist studio aesthetic. The imagery places emphasis on product form, utilising clean lines and neutral space to highlight the collection's tailoring. The series, captured by photographer Sam Rock, focuses on a series of studio-based portraits. The compositions incorporate structured horizontal elements, with model Mona Tougaard appearing as a primary figure within the commercial lineup.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography, High-key
Industries
Luxury Fashion Houses
Color
Denim
Jet Black
Background
White Seamless, Residential Building
Context
Advertising Campaign
Associated creatives
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