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Model Mona Tougaard posing in blue denim jeans against a white seamless background for the Alaia campaign.

Alaïa Alaïa Denim Debut Campaign 2026

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Model Mona Tougaard is featured in the Alaïa Denim Debut Campaign photographed by Sam Rock. The composition presents multiple synchronized views of the model wearing blue denim jeans against a plain white seamless studio background. The lighting is bright and even, highlighting the clean silhouette of the denim and the stark minimalist aesthetic of the shoot. Text branding and credits appear at the bottom of the frame.