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Mona Tougaard lying on a reflective white surface wearing denim jeans for the Alaïa Denim Debut Campaign

Alaïa Alaïa Denim Debut Campaign 2026

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Model Mona Tougaard is featured in the Alaïa Denim Debut Campaign, photographed by Sam Rock. She is captured from behind, lying horizontally on a white studio surface with a clear reflective plane below mirroring her pose. She wears blue denim jeans while resting on her elbow, looking back toward the camera with a natural expression. The lighting is bright and clean, emphasizing the minimalist studio backdrop and the textures of the denim. Text at the bottom left reads Alaïa Denim, Skinny, Paris, and credits the model and photographer, alongside the Alaïa brand logo in the bottom right.