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Close-up of Mona Tougaard wearing blue denim jeans with a bare back against a light grey studio background for Alaïa

Alaïa Alaïa Denim Debut Campaign 2026

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This portrait from the Alaïa Denim Debut Campaign features model Mona Tougaard captured from behind by photographer Sam Rock. The subject wears classic blue denim jeans with a bare back, highlighting the tailoring and fit of the garment. The lighting is clean and directional, emphasizing the texture of the denim fabric against a minimalist light grey studio background. Fine typographic branding and campaign details appear at the bottom of the frame.