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Mona Tougaard seated on a white stool wearing light wash blue denim jeans for Alaïa

Alaïa Alaïa Denim Debut Campaign 2026

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Model Mona Tougaard is seated backwards on a white round stool, wearing light wash blue denim jeans and black strappy heels for the Alaïa Denim Debut Campaign. Photographed by Sam Rock, she is captured topless with her back and side profile turned toward the camera while looking back over her shoulder with a soft expression. The composition is set against a seamless white studio background with clean, bright lighting highlighting the texture of the denim and the minimal art direction.