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AkzoNobel

Brand Identity
Date

Apr 2021

Description

AkzoNobel develops its brand identity through a series of printed publications and stationery, focusing on the 2021 Color of the Year, Brave Ground. The project highlights a commitment to minimalist design and material quality, utilizing Curious Collection paper stock to provide a tactile element to the corporate collateral. Graphic designers Georgia Harizani and Filippos Fragkogiannis led the visual direction, employing bold sans-serif typography and a clean, structured layout across the 400-page planners and information books. The execution relies on high-contrast compositions and consistent typographic arrangement to reflect the brand's precision and aesthetic focus.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color
Pure White
Background

Black Seamless

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