Logo
Stacks of perforated printed paper with typography and diagrams representing brand identity design for AIZOME.
Flat lay of AIZOME brand identity materials including bound kraft paper box, informational cards, and printed booklets with data graphics.
Close-up of a person's hand lifting a punched white paper sheet featuring intricate typography over a dark glossy surface.
Close-up of fingers holding a small serum vial against a dark background with a white grid overlay.
Grid of eight white sheets with black binder holes featuring Japanese typography, diagrams, and numerical statistics for AIZOME.
Aizome skincare night serum bottle with a metallic cap centered against a solid black background.
Close-up of a person's hand interacting with a bespoke cardboard and wood product packaging box containing glass vials and fabric samples.
AIZOME brand identity packaging design featuring perforated cardboard and typographic panels with Japanese and English text
Hand lifting a square cardboard box with punched dot patterns off a stack on a black background
Stacks of perforated printed paper with typography and diagrams representing brand identity design for AIZOME.
Flat lay of AIZOME brand identity materials including bound kraft paper box, informational cards, and printed booklets with data graphics.
Close-up of a person's hand lifting a punched white paper sheet featuring intricate typography over a dark glossy surface.

AIZOME Brand Identity 2023

About

AIZOME’s brand identity project establishes a visual language centered on structural clarity, material tactility, and technical precision. Developed by Serviceplan and Workbyworks, the system integrates minimalist graphic design with sustainable packaging, utilizing natural kraft textures and perforated paper elements to reflect the brand's analytical approach to traditional dyeing and waste reduction. Across print collateral and product packaging, the identity employs a monochromatic palette accented by pale blues and earthy tones. The work features intricate typographic layouts, data visualizations, and systematic grid-based compositions that emphasize the project's experimental nature. Motion graphics and 3D rendering further extend this identity, applying precise vector line work and clean studio lighting to define the brand's clinical yet natural aesthetic.

Brand

AIZOME

Credits

Serviceplan
Graphic Design
Workbyworks
Graphic Design

Styles

HorizontalCommercialCleanMinimalist

Techniques

Typography
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