Aerie: The New Real Me Collection
Brand
Date
Dec 2025
Description
Aerie debuts The New Real Me Collection through a campaign video that highlights the range in a vast desert landscape. Set against rocky terrain and expansive sand formations, the production leans into a lifestyle-focused aesthetic. Captured in natural light, the campaign features an ensemble cast filmed around a silver vintage travel trailer. Warm color grading and candid, live-action sequences define the visual movement, balancing wide-angle environmental shots with intimate portraiture. Sound design and music composition for the project were provided by MAS-Music and Strategy.
Style
Lifestyle, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Color
Nude / Sand
Jet Black
Pure White
Background
Desert
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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