Aerie The New Real Me Collection 2025

Description

This dynamic campaign video for Aerie's The New Real Me Collection features a diverse ensemble of models posing and interacting in a vast desert landscape with sandy terrain and rock formations. The video opens with exterior shots of a silver vintage travel trailer before transitioning to sun-drenched scenes of models in matching underwear and swimwear, playfully holding sand and laughing together. Natural sunlight and warm color grading enhance the outdoor aesthetic, while interspersed close-ups highlight individual portraits and candid expressions. The video concludes with sweeping shots of the red rock canyon terrain, reinforcing the brand's natural, body-positive messaging.