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Aerie: Spring '22

Brand
Aerie
Date

Dec 2025

Description

Aerie's Spring '22 campaign showcases the brand's seasonal collection through a series of sun-drenched outdoor vignettes. The project captures an upbeat, breezy aesthetic, featuring candid moments set against coastal beaches and lush park landscapes. The film leans into a lifestyle-focused narrative, highlighting casual apparel and swimwear through natural light and dynamic movement. With a creative emphasis on candid outdoor activity, the production utilizes bright, clean compositions and playful graphic overlays to maintain a lighthearted tone throughout the footage. Music and sound design for the campaign were provided by MAS-Music and Strategy.

Style

Lifestyle, Horizontal, Clean, Golden Hour

Techniques

Natural light

Industries
High Street Fashion
Background

Sandy Beach

Context

Advertising Campaign, TVC / TV Commercial

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