Brand
ProjectSpring '22
Aerie Spring '22 2025
Associated creatives
Tags
Description
This vibrant campaign video for Aerie's Spring '22 collection captures a series of carefree, sun-drenched moments featuring diverse young women outdoors. Set against coastal beaches and lush park landscapes, the video highlights cheerful activities like picnicking on checkered blankets, tossing fruit, riding bicycles with basketfuls of produce, and walking along the shoreline. The bright, natural daylight creates an upbeat and breezy atmosphere, complemented by dynamic cuts and playful graphic overlays. The models wear casual seasonal apparel, swimwear, and patterned tops that emphasize comfort and effortless style.