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Aerie: Spring 2024

Brand
Aerie
Date

Dec 2025

Description

Aerie debuts their Spring 2024 campaign, a fashion-forward promotional film that captures a series of relaxed, outdoor interactions. The footage follows a group of diverse women across various settings, transitioning from poolside environments to lush green spaces while showcasing the brand’s latest loungewear and swimwear collections. Executing with a bright, clean aesthetic, the film leans into golden hour lighting to create a fresh, energetic atmosphere. The production employs a live-action technique, utilizing dynamic panning shots and candid, close-up captures to highlight the apparel in motion. Sound and music direction for the project was managed by MAS-Music and Strategy, with creative oversight led by Aerie.

Style

Horizontal, Commercial, Clean, Golden Hour

Industries
High Street Fashion
Color
Sky Blue
Pure White
Charcoal
Background

Outdoor Pool

Context

Advertising Campaign, Social Media / Short Form Video

Associated creatives

MAS-Music and Strategy
MAS-Music and StrategyMusic / Sound
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