Aerie: Spring 1
Brand
Date
Dec 2025
Description
Aerie's Spring 1 campaign introduces a collection of lingerie and swimwear through a series of sun-drenched, domestic scenes. The visuals shift between relaxed indoor vignettes and coastal backdrops, favoring a bright, airy aesthetic. Produced as a commercial project, the film employs a clean, live-action technique that leans into natural light to establish its tone. The integration of music and sound from MAS-Music and Strategy rounds out the atmospheric execution.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Blush
Powder Blue
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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