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Brand
Aerie
ProjectSpring 1

Aerie Spring 1 2025

Associated creatives

MAS-Music and Strategy
MAS-Music and StrategyMusic / Sound

Tags

woman in pink lingeriepink lingeriewoman in swimwearwoman on beachfemale model

Description

This commercial video for Aerie's Spring 1 project features various female models wearing swimwear and lingerie in domestic interiors, sunlit rooms, and along a sandy beach. The video cuts between scenes of models relaxing indoors, arranging flowers, walking through bright kitchens, and posing near windows overlooking the ocean. The color palette emphasizes soft, natural tones with highlights of blue and pink in the wardrobe. Natural lighting enhances the relaxed, casual atmosphere of the campaign.