Aerie
Don't Change You Change Your Bra 15
Brand
Date
Dec 2025
Description
Aerie's campaign, 'Don't Change You Change Your Bra 15', explores product versatility through a series of dynamic portraits. The work features a diverse cast captured across indoor and automotive environments, emphasizing movement and candid expression. The commercial utilizes a vertical format and live-action technique to present the brand's underwear and swimwear collections. Music and sound design, provided by MAS-Music and Strategy, anchor the pacing of the quick-cut edit.
Style
Vertical, Commercial, Clean
Industries
High Street Fashion
Color
Burgundy
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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