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Aerie: Aerie Spring 2023

Brand
Aerie
Date

May 2023

Description

The Aerie Spring 2023 campaign brings a collection of athleisure, knitwear, and swimwear to life through a series of energetic, multi-layered visual vignettes. Centered on a diverse ensemble cast, the project utilizes bright natural daylight and dynamic studio setups to showcase the season's palette of pinks, greens, and neutrals. Technically, the film employs split-screen edits, multiple exposures, and fluid transitions to maintain an upbeat pace. The production features whimsical environmental installations, including suspended clouds, butterfly projections, and wildflower fields. Sound design and original music for the campaign were provided by MAS-Music and Strategy.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

Natural light

Industries
High Street Fashion
Context

Advertising Campaign

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