Aerie Aerie Spring 2023 2023

Description

This vibrant video campaign for Aerie Spring 2023 features an ensemble of diverse models interacting with whimsical sets, including pastel doorways on grassy hills, butterfly projections, suspended cloud installations, and wildflower fields. The visual style blends bright natural daylight with studio-lit vignettes, utilising split-screen edits, multiple exposures, and energetic transitions. Models wear colourful athleisure, knitwear, and swimwear in shades of pink, green, and neutral tones. The upbeat atmosphere is complemented by music and sound design by MAS-Music and Strategy.