Adidas: Year of Pursuit
Brand
Date
Jan 2024
Description
Adidas presents Year of Pursuit, a sportswear editorial campaign focused on high-contrast portraiture and athletic performance. The series leans into a moody, low-key aesthetic, utilizing clean studio environments and atmospheric natural light to emphasize the movement and form of the subject. Photographer Jamie Green anchors the visual narrative, capturing athletic profiles through a desaturated lens. The project features styling by Josie McManus and make-up by Ava Belle, with model agency Viviens providing the on-camera talent.
Style
Editorial, Vertical, Moody
Industries
Color
Pure White
Cobalt
Context
Advertising Campaign
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