Adidas
Year of Pursuit
Brand
ProjectYear of Pursuit
Date
Jan 2024
Description
Adidas presents Year of Pursuit, a sportswear editorial campaign highlighting the intersection of athletic performance and classic apparel design. Through a series of portraits, the project focuses on the clean, structured aesthetic of the brand's iconic track silhouettes. The series features imagery captured by photographer Jamie Green, utilizing moody, low-key lighting and chiaroscuro techniques to emphasize both the apparel's texture and the subject's form. The compositions lean into a minimalist editorial style, set against both textured studio backgrounds and expansive, atmospheric skies.
Style
Editorial, Vertical, Moody
Industries
Sportswear
Color
Pure White
Cobalt
Context
Advertising Campaign
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