Adidas, Stella McCartney: Hey World

Brands

Date

May 2025

Description

Adidas and Stella McCartney collaborate on the Hey World campaign, a project that bridges the gap between high-performance sportswear and editorial fashion. The film cycles through a juxtaposition of harsh industrial architecture and organic, outdoor terrain, set against the movement of dancers in athletic apparel. The visual narrative utilizes atmospheric techniques, incorporating volumetric light, stage spotlights, and dust to create a distinct, high-contrast environment. The production leans into a desaturated aesthetic, supported by raw drone footage and live-action cinematography that grounds the stylized movement within both urban and natural contexts.

Style

Horizontal, Cinematic, Desaturated, Raw

Techniques

Drone footage

Industries

Sportswear

Color

Charcoal

Jet Black

Background

Warehouse

Context