Adidas, Stella McCartney Hey World 2025

Description

The Hey World campaign video for Adidas by Stella McCartney features a series of striking visual sequences blending industrial architecture and outdoor terrain. Dancers move through atmospheric spaces filled with volumetric light, dust, and stage spotlights, wearing athletic apparel. The video transitions between expansive aerial views of concrete structures, natural woodland paths, and a circular stage platform. Post-production grading emphasizes a moody, desaturated aesthetic with high-contrast lighting.