Adidas
The Rock - Desailly
Brand
ProjectThe Rock - Desailly
Date
Jan 2025
Description
Adidas presents a campaign spot featuring professional soccer player Marcel Desailly. The film captures the intensity of athletic preparation, juxtaposing rigorous training sequences against industrial environments. Produced by Joy Films with creative agency Leagas Delaney, the work utilizes high-contrast monochrome cinematography to establish its tone. The visual narrative incorporates cinematic close-up portraits and slow motion sequences to highlight physical movement, set against a backdrop of rugged urban architecture.
Style
Horizontal, Cinematic, Monochrome, Gritty
Techniques
Slow motion
Industries
Sportswear
Context
TVC / TV Commercial
Associated creatives
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