Adidas: The Rock - Desailly
Brand
Date
Jan 2025
Description
Adidas presents "The Rock," a high-contrast commercial campaign featuring professional soccer player Marcel Desailly. The film utilizes a cinematic, monochrome aesthetic to capture the physicality of athletic training against industrial backdrops. Produced by Joy Films with creative agency Leagas Delaney, the work leans into a gritty visual language. Slow motion sequences and close-up portraiture emphasize the intensity of the performance, set within rugged environments that frame the athlete's movement.
Style
Horizontal, Cinematic, Monochrome, Gritty
Techniques
Slow motion
Industries
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.