Associated creatives
Tags
Description
This black and white commercial video for Adidas, titled The Rock, features professional soccer player Marcel Desailly. The visual sequence combines athletic training scenes, powerful close-up portraits, and industrial backdrops with high-contrast monochrome cinematography. Desailly runs through rugged alleyways while symbolic demolition imagery and heavy equipment establish a gritty tone. The project was produced by Joy Films with creative agency Leagas Delaney.