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Adidas: Spring/Summer 25

Brand
Adidas
Date

Mar 2025

Description

Adidas presents its Spring/Summer 25 collection through a minimalist, atmospheric lens. Produced by &son, the project focuses on the functional textures of the latest technical outerwear and footwear silhouettes. The film utilizes low-key lighting and a desaturated palette to highlight the utilitarian design of the apparel. Featuring a cinematic aesthetic, the sequence centers on a solitary subject in a studio environment, utilizing a matte finish to bridge the gap between sportswear performance and editorial fashion imagery. Post-production and VFX work for this campaign were handled by Wash and &Son, ensuring a consistent visual identity across the edit.

Style

Horizontal, Cinematic, Desaturated, Matte

Industries
Sportswear
Color
Jet Black
Background

Black Seamless

Context

Advertising Campaign, Brand Film / Corporate Video

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