Adidas revisits its heritage in this black and white brand film, Samba. Directed by Justyna Obasi, the campaign draws on a rhythmic montage to connect the brand’s history with contemporary street culture. The narrative moves between intimate indoor scenes of movement and outdoor football matches, bridging the gap between sport and lifestyle.
The film utilizes high-contrast lighting and archival imagery presented on vintage television sets to establish its aesthetic. By blending live-action technique with an analogue feel, the production leans into a nostalgic, cinematic atmosphere. Johannes Leonardo provided creative direction, with production handled by Love Song and Monkey Films.
