Adidas Samba 2023

Description

This black and white brand film for Adidas titled Samba showcases a rhythmic montage of archival style imagery. Directed by Justyna Obasi, the video transitions between scenes of people dancing closely indoors under dramatic striped lighting and outdoor football matches on grass pitches. The cinematography employs high-contrast lighting, expressive close-ups of faces and feet, and vintage television sets playing archival footage. The rhythmic editing and atmospheric visual styling evoke a nostalgic and culturally rich narrative.