Adidas: Runner 321
Brand
Date
Jun 2023
Description
Adidas spotlights athlete Chris Nikic in the Runner 321 campaign, a project focusing on the visibility of diverse representation in mainstream sports. The commercial features archival footage contrasted with intimate, medium close-up profile shots of Nikic, capturing his personal perspective through live-action technique. Produced with creative input from FCB Toronto and Suneeva, the film utilizes cinematic slow motion and clean studio framing. The production is rounded out by an original score from OSO and post-production work by Alter Ego and School Editing.
Style
Horizontal, Cinematic
Techniques
Slow motion
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
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