Adidas Runner 321 2023

About

This commercial video for the Adidas project Runner 321 features athlete Chris Nikic speaking about representation and visibility in mainstream sports. The sequence opens with archival sports imagery featuring legendary figures, before transitioning to intimate, medium close-up profile shots of Nikic sharing his personal perspective. The colour palette is natural and subdued, with clean studio framing and thoughtful lighting that highlights the speaker. Produced in collaboration with agencies and production partners, the campaign emphasizes inclusion and the importance of seeing oneself represented in athletics.