Adidas presents Recode Running, a project exploring the intersection of alternative running culture and urban exploration. The visual narrative captures a raw, nocturnal perspective on the sport, moving from interior customization spaces to remote outdoor landscapes.
The cinematography employs a mix of documentary-style framing and high-contrast lighting to capture athletes navigating varied environments. Featuring a stylistic blend of lo-fi analog techniques, the edit incorporates VHS artifacts and glitch effects alongside Super 8 / 16mm film textures.
Post-production and VFX services were provided by Cinelab Film & Digital and ANA Projects, shaping the final aesthetic into a nostalgic, fast-paced montage.
