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Adidas: Recode Running

Brand
Adidas
Date

Jul 2025

Description

Adidas presents Recode Running, a project exploring the intersection of alternative running culture and urban exploration. The visual narrative captures a raw, nocturnal perspective on the sport, moving from interior customization spaces to remote outdoor landscapes. The cinematography employs a mix of documentary-style framing and high-contrast lighting to capture athletes navigating varied environments. Featuring a stylistic blend of lo-fi analog techniques, the edit incorporates VHS artifacts and glitch effects alongside Super 8 / 16mm film textures. Post-production and VFX services were provided by Cinelab Film & Digital and ANA Projects, shaping the final aesthetic into a nostalgic, fast-paced montage.

Style

Documentary, Horizontal, Gritty, Grainy, 1990s, Nostalgic

Techniques

Super 8 / 16mm, VHS / lo-fi

Industries
Sportswear
Context

Advertising Campaign, Brand Film / Corporate Video

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