Adidas Recode Running 2025

Description

This video project for Adidas titled Recode Running captures the gritty, alternative side of running culture through mixed media footage, lo-fi analog techniques, and nocturnal scenes. The sequence features runners customizing footwear, navigating urban interiors, and moving through low-light environments with headlamps. The cinematography blends documentary-style framing with high-contrast lighting, security camera feeds, and glitch effects. Various participants appear throughout, including runners in athletic apparel interacting in indoor spaces and rural landscapes. Post-production aesthetics lean heavily into nostalgic film textures, VHS artifacts, and rapid montages that reflect a raw, rebellious energy.