Adidas
Predator '24
Brand
ProjectPredator '24
Date
Oct 2025
Description
Adidas introduces the Predator '24 in this high-intensity commercial production. Developed by The Midnight Club, the campaign spotlights the latest iteration of the footwear through a blend of product-focused detail shots and live-action match play. The narrative flows from a sleek, controlled reveal of the boots to the high-energy environment of a stadium. Utilising low-key chiaroscuro lighting and sharp red accents, the cinematography emphasises the performance features of the footwear against the backdrop of an indoor corridor and a nighttime pitch.
Style
Horizontal, Commercial, Action, Matte
Techniques
Low-key / chiaroscuro
Industries
Football (American)
Color
Jet Black
Crimson
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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