Adidas Predator '24 2025

About

This commercial video for the Adidas Predator 24 project, created by agency The Midnight Club, captures high-intensity football action and product detail shots. The sequence moves from a sleek presentation case revealing black, white, and red football boots to low-key atmospheric lighting in an indoor corridor. Players are shown in close-up and during match play on a green astroturf pitch under nighttime stadium floodlights. The cinematography utilises dynamic camera movement, stark red lighting contrasts, and close-ups of footwear to highlight performance elements. The piece concludes with a player celebrating inside a packed stadium under dramatic overhead illumination.