Adidas: Paris
Brand
Date
Nov 2024
Description
This Adidas campaign, titled 'Paris,' captures skateboarders performing maneuvers against the backdrop of historic stone architecture. The project leans into a monochrome palette, utilizing a mirrored, symmetrical visual effect to produce a kaleidoscopic composition across the plaza setting. Produced with creative input from the Adidas internal agency, the film employs live-action technique and slow motion to contrast the precision of urban sport with monumental facade carvings. Post-production and VFX were handled by Lucky Day, emphasizing a cinematic aesthetic.
Style
Vertical, Action, Cinematic, Monochrome
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Background
Public Square
Context
Brand Film / Corporate Video
Associated creatives
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