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Brand
ProjectParis

Adidas Paris 2024

Associated creatives

Lucky Day
Lucky DayPost Production / VFX

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Description

This black and white video captures skateboarders executing tricks in an open plaza against a grand classical stone building facade adorned with intricate relief carvings. The footage employs a mirrored, symmetrical visual effect along the central vertical axis, creating a kaleidoscopic composition. The skaters wear dark shirts, trousers, and sneakers as they ride and manoeuvre across the textured stone ground. The lighting is bright and directional, casting stark monochrome tones across the architectural details and the moving subjects. Produced as part of the Paris project for Adidas, the sequence blends urban sport with historic monumental architecture.