Adidas Originals
Shadow Play
Brand
ProjectShadow Play
Date
Apr 2026
Description
Adidas Originals presents Shadow Play, a short-form project centered on the intersection of soccer culture and individual movement. The work captures a sequence of technical ball manipulation, framed from a high-angle perspective that emphasizes the interaction between the subject and the terrain. Produced by Biscuit Filmworks with creative direction from William McVay, the visuals lean into a gritty aesthetic. By utilizing natural light to cast elongated, sharp shadows across a cracked asphalt surface, the production highlights the interplay of form and texture through a cinematic, vertical lens.
Style
Vertical, Cinematic, Gritty
Techniques
Natural light
Industries
Soccer
Background
Road
Context
Brand Film / Corporate Video
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