Adidas: Original is Never Finished (Snoop Dogg)

Oct 2025

Adidas revisits its heritage with the Original is Never Finished campaign, featuring a high-energy performance from Snoop Dogg. The film traverses a variety of settings, moving through industrial interiors, recording studios, and urban environments. The visual execution relies on a distinct vintage VHS aesthetic, incorporating scan lines and glitch artifacts to create an atmospheric, gritty texture. Through a cinematic lens, the piece balances neon lighting with high-contrast daylight to establish its rhythmic pace.

Horizontal, Cinematic, Grainy, 1980s

VHS / lo-fi

Office

Music Video