Adidas Original is Never Finished (Snoop Dogg) 2025

Description

This dynamic music video for the Adidas campaign Original is Never Finished features iconic artist Snoop Dogg alongside ensemble dancers in a variety of striking settings. The visual narrative moves fluidly through neon-lit industrial interiors, recording studios, and sunlit urban alleyways with brick walls. A distinct vintage VHS aesthetic, complete with scan lines, glitch artifacts, and color bleeding, enhances the gritty and atmospheric energy of the piece. Snoop Dogg appears in several scenes wearing branded athletic jackets while performing in a recording booth and navigating illuminated hallways. The lighting alternates between harsh spotlights, glowing neon tube fixtures, and natural daylight, creating a high-contrast and rhythmic visual journey.