Adidas
Lunar Luxe Collab
Brand
ProjectLunar Luxe Collab
Date
Nov 2025
Description
Adidas presents the Lunar Luxe Collab, a sportswear and fashion campaign featuring athlete Frida Karlsson. Captured by photographer Julien Boudet, the series focuses on a technical apparel collection set against stark urban environments and concrete architectural backdrops. The project channels a minimalist aesthetic, utilizing natural light and clean compositions to highlight functional sportswear silhouettes. Each image frames the talent alongside futuristic elements and industrial textures, maintaining a consistent commercial visual language throughout the collection.
Style
Vertical, Clean, Commercial
Techniques
Natural light
Industries
Sportswear
Color
Off-Black
Background
Rooftop
Context
Advertising Campaign
Associated creatives
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