Adidas: Lunar Luxe Collab
Brand
Date
Nov 2025
Description
Adidas presents the Lunar Luxe Collab, a sportswear collection captured by photographer Julien Boudet. Featuring athlete Frida Karlsson, the campaign leans into a clean, minimalist aesthetic through a series of outdoor stills. The imagery channels a futuristic visual language, positioning technical activewear against industrial concrete backgrounds and architectural structures. The styling emphasizes monochromatic layers and graphic detailing, set under crisp natural light.
Style
Vertical, Clean, Editorial
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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