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Adidas: Lunar Luxe Collab

Brand
Date

Nov 2025

Description

Adidas presents the Lunar Luxe Collab, a sportswear collection captured by photographer Julien Boudet. Featuring athlete Frida Karlsson, the campaign leans into a clean, minimalist aesthetic through a series of outdoor stills. The imagery channels a futuristic visual language, positioning technical activewear against industrial concrete backgrounds and architectural structures. The styling emphasizes monochromatic layers and graphic detailing, set under crisp natural light.

Style

Vertical, Clean, Editorial

Techniques

Natural light

Industries
Color
Jet Black
Context

Advertising Campaign

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