Adidas: Gazelle
Brand
Date
Sep 2023
Description
Adidas revisits its iconic trainer silhouette in this campaign directed by Will Dohrn. The film channels a retro urban atmosphere, blending contemporary movement with archival-style aesthetics to highlight the Gazelle range. The production moves through rhythmic, fast-paced street scenes. Utilizing live-action techniques and a distinct analogue film look, the edit emphasizes a high-energy, cinematic pace that leans into an 1980s-inspired visual language. Developed with creative support from Johannes Leonardo, with production services provided by Love Song and Monkey Films.
Style
Horizontal, Action, Cinematic, 1980s
Techniques
Analogue / film
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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