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ProjectGazelle

Adidas Gazelle 2023

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Description

This dynamic video project titled Gazelle for Adidas, directed by Will Dohrn, blends nostalgic archival-style footage with vibrant contemporary energy. The piece opens with striking black and white close-ups of a woman with voluminous hair and a patterned scarf before transitioning into colourful urban street scenes. Pedestrians walk past double-decker buses, while individuals wearing Adidas Gazelle trainers leap across car hoods and run down brick alleys. The cinematography captures a retro urban atmosphere with fast-paced editing and rhythmic movement.