Adidas: Not Made for Normal

Feb 2023

The Not Made for Normal campaign for Adidas captures athletes in high-intensity training across disparate terrains, spanning rugged, snow-covered mountains to urban infrastructure. The production leans into cinematic movement, utilizing drone footage and slow motion to ground the athleticism within expansive, natural environments. The aesthetic choice of desaturated, black-and-white grading provides a consistent tone, contrasting the intensity of movement against the stillness of a winter landscape. Produced by WORK USA, the campaign focuses on endurance through varied horizontal perspectives and high-action sequences.

Horizontal, Action, Cinematic, Desaturated

Slow motion, Drone footage

Mountain

Advertising Campaign, Brand Film / Corporate Video