Adidas Not Made for Normal 2023

Description

This high-energy athletic video campaign for Adidas, titled Not Made for Normal, showcases athletes training across dramatic winter landscapes, snowy mountain paths, and urban settings. The piece utilizes dynamic aerial footage, tracking shots, and atmospheric black-and-white grading contrasted with crisp cold outdoor lighting. Multiple runners navigate varying terrains, from rugged rural trails and bridges to snowy ridges. The cinematography emphasizes endurance and resilience against challenging environmental elements.