Adidas: Boost Feel the Difference

Aug 2023

Adidas presents the Boost Feel the Difference commercial, a studio-based campaign centered on product innovation within the basketball sector. The film features professional athletes in a minimalist environment, using high-contrast lighting to emphasize metallic textures and clean geometry. Produced by ALTERED.LA, the project employs live-action techniques and tight, deliberate framing to shift focus toward the tactile elements of the gear. The narrative avoids extraneous detail, leaning into a commercial aesthetic that prioritizes clarity and a polished, professional look.

Horizontal, Commercial, Clean

White Seamless

Advertising Campaign