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Brand
Adidas
ProjectBoost Feel the Difference

Adidas Boost Feel the Difference 2023

Associated creatives

ALTERED.LA
ALTERED.LAProduction
ALTERED.LA
ALTERED.LARepresentation / Agent

Tags

basketball playerplayer holding spherebasketball jerseyred basketball jerseymetallic spheresilver sphere

Description

This commercial video for Adidas titled Boost Feel the Difference features professional basketball players holding polished metallic spheres in a minimalist studio setting. The sequence begins with clean typographic titles on a grey backdrop before cutting to athletes wearing red and black basketball jerseys. The camera focuses closely on the reflective spheres held in their hands, highlighting smooth metallic textures and studio lighting. Produced by ALTERED.LA, the video uses clean framing and focused close-ups to emphasize product innovation in sport.