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Adidas: Always Original SS22

Brand
Adidas
Date

Mar 2023

Description

The Always Original SS22 campaign for Adidas centers on a series of personal narratives from a diverse cast, emphasising themes of authenticity and creative expression. The visual language, captured through live-action footage, leans into warm, sunlit domestic interiors and art-directed studio settings to frame each participant's individual story. Technically, the film makes use of clean composition and soft natural light to create an intimate atmosphere, moving between candid reflection and active movement. Studio Feather handled the post-production and VFX, maintaining a focus on the textural details of the set design throughout the campaign.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries
Sportswear
Background

Living Room

Context

Advertising Campaign, Brand Film / Corporate Video

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