Adidas Always Original SS22 2023

Description

This vibrant video campaign for Adidas, titled Always Original SS22, showcases a diverse lineup of influential figures sharing personal stories of authenticity and self-expression. The footage moves through warm, sunlit domestic interiors, art-directed living spaces, and intimate studio setups. Each participant is captured in candid moments of reflection, movement, and creative pursuit, framed by rich textures, vintage furniture, and soft natural lighting. The visual narrative highlights individuality and empowerment through thoughtful camera angles and organic colour grading.